Great new video shot by Sterling Rope athlete Joe Kinder featuring Chris Sharma. This is the first in a series of six videos shot on location in Spain, France, and Italy, each of which focus on one of our sponsored athletes. Future videos will feature Daila Ojeda, Enzo Oddo, Joe Kinder, Anna and Philippe Gatta, Anna Gonzalez and Matteo Pineo. The concept behind the videos is to show why ropes play an important role in the daily lives of climbers and the reasons why they choose Sterling Rope.